How do Platform businesses win?

In today’s growing technology-based world, you would have observed that many companies are transforming their businesses from being a full-fledged product pipeline to platform or mix of both. Companies like Apple, Google, Uber, Airbnb, Twitter, Alibaba, PayPal, Facebook, LinkedIn, and many more are examples where you could see the company’s existence in the platform world. While the idea of platforms existed for years, most of the companies took some time to understand the importance and right strategy to utilize the concept. Ever wondered, why the platform-based business-models are more appealing…